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Color Psychology in Graphic Design

How important is color in graphic design? The reality is that nothing is more essential than the usage of color in graphic layouts—the purpose of graphic design is to communicate so effectively to people who view it to take the intended action. Emotion is a major factor that drives this type of activity. Color creates […]

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Mastering Logo Design: Your Ultimate Guide

Logos are one of the first things a consumer notices about a brand. So, creating a design that is aesthetically pleasing and accurately conveys your brand’s essence is crucial to brand building. Logos are visual representations of your brand identity and add to differentiation, driving traffic. A well-crafted logo is essential to enhance brand recall […]

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Elevate Your Unique Brand Identity: Graphic Design Trends of 2024

New trends reflect the dynamism in society and how these are being expressed through the ever-changing digital medium. Keeping up with the evolving needs and preferences as the world constantly changes is crucial to building a brand that would resonate with its consumers. If you want your website to stand out and make an impact […]

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How to Craft A Compelling Website Copy

All the text you put on your website falls under website copy. It includes headlines, descriptions, a list of services, and other important information you want to cover. An impactful copy would target the right audience, convey the brand image as clearly as possible, and deliver the required content concisely and accurately. Why do you […]

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Principle of Design: Balance, Contrast, Harmony & More

We live in a dynamic, visually-driven world with rapidly reducing attention spans. Graphic design is the backbone to communicate what a brand stands for – quickly and efficiently. From logos and websites to banner and brochure designs, it is an indispensable part of the user experience that a brand creates. If you are someone who’s […]

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How To Use White Space To Elevate Your Design Game

Welcome back, fellow creative minds! Today, we’re talking about something that may seem counterintuitive at first, but trust me, it’s a game-changer: white space. Yes, you read that right. You might think that filling up every inch of your design with content, images, and graphics is the best way to make an impact, but in […]

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How To Create A Catchy Logo And The Steps That Follow

If you are here, you already know how crucial it is to create an effective and eye-catching logo that reflects your brand’s personality and leaves a lasting impression on your audience. Of course, it should not be too complex as you want it to register into the human brain in milliseconds. Let’s face it, that’s […]

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