Effective content marketing is integral to brand building and ensures better reach and visibility. An important component of any successful marketing strategy involves planning, creation, and distribution of high-quality, relevant content across all channels. These contents often reflect your brand values and resonate with the target audience. 

The digital space is constantly evolving and it might seem difficult to keep up with the content requirements. This is where the tools come in handy. They can help you navigate this dynamic space by efficiently planning and scheduling your content, making it search engine optimized, distributing it across various platforms, and measuring your marketing ROI. 

Why Use Content Marketing Tools?

Using the latest tools can help you streamline your content generation and make the entire process much more efficient. Here are some key ways these tools are designed to ensure maximum output.

Plan and manage workflow

Planning the details of content creation and distribution manually can be time-consuming and monotonous. But, with content planning tools, it’s easier to schedule posts, plan relevant content, and stay in sync with team members. You can be consistent and on time.

Curate and create content

The AI-based algorithm of content marketing tools efficiently guides you to credible sources and information for content curation. Their ability to read and process a large amount of data and run keyword searches, generating relevant search queries, is crucial to creating content that resonates with what people want to engage with.

With tools like BuzzSumo, you can generate ideas that would inevitably draw in more viewers and increase brand visibility.

Search Engine Optimization

In the current digital space, it’s a no-brainer that every piece of content you publish has to be SEO-driven. Content marketing tools have made search engine optimization both fast and accessible. You don’t have to be an expert to produce high-quality and relevant content that aligns with the algorithm. All you need to do is fill in the required information.

You can generate relevant keywords, optimize your headers, check for plagiarism, and secure backlinks to enrich your content, increasing its credibility. 

Get Insights

Conducting regular audits to track your performance is integral to consistently producing high-quality content. Insights provided by Google Analytics and similar applications are useful in upgrading your content according to the evolving preferences of people and the dynamic changes in the digital space. Adapting to the latest trends can increase relevance in the long run.

Schedule and Distribute

Along with generating ideas, you would also need to schedule your content in advance and distribute it across channels after creating. Using tools to automate these processes makes it easier to optimize various platforms and maximize your reach. 

Content Marketing Tools You Need to Know About Now

Storishh brings you some of the most popular and user-friendly tools to help you optimize your strategies and get ahead of the curve.

Google Analytics: It is a free tool that allows you to gauge traffic, views, engagement, and conversions across channels. It provides concise reports that help you formulate or tweak existing strategies in a way that improves the ROI. Google Analytics is one of the most widely used tools to track your content’s performance and make thoughtful, data-driven decisions to meet your future marketing goals.

HubSpot: An all-in-one, comprehensive platform that provides marketing and sales-related services. It provides content management services and allows you to create and publish blogs, and landing pages, and optimize your content. The easy-to-use interface and AI-assisted chatbot make navigating through their platform hassle-free. HubSpot’s analytics are equipped to provide insights to track your content’s engagement and develop future strategies accordingly.

SEMRush: SEMRush is an online visibility management and content marketing platform that lets you create, publish, and analyze your content. You can run keyword searches, generate ideas, conduct competitor analysis, and track your performance.  Its in-built AI suggests edits, and improvements, and assesses your keywords to enrich your content and maximize its visibility.

BuzzSumo: BuzzSumo helps you identify popular topics across niches and run keyword searches. It generates ideas and creates content outlines that are according to your audience. Additionally, its features let you analyze your content over time and learn about the most shared topics, posts, and content on different social media platforms. You can up your social media game and maximize your reach through relevant search queries in no time.

Ahrefs: Generate relevant keywords and see what people are searching for online, generate ideas and sub-topics related to these keywords, and optimize your content. With Ahrefs, you can analyze your competitors, conduct audits to gauge your output, and get insights on how the content is ranking on different SERPs. A comprehensive content marketing tool that lets you create more meaningful content in less time.

CoSchedule: A tool to organize, plan, and schedule your content, CoSchedule allows you to create and maintain calendars for content management and social media management and share them with your team so you can track your progress. Its analytics offers insights to help you analyze your social media ROI. 

Canva: A graphic design and content management tool, Canva lets you create posts specially designed for social media, schedule them, and track important insights. For all the people who aren’t expert graphic designers, Canva library gives you access to different images, shapes, illustrations, and free templates. These are useful in creating logos, text-based posts, design website layouts, and much more.

It helps you create a consistent aesthetic across platforms that reflect your brand values and resonate with your target audience.

If you are a small business owner and don’t have enough budget to hire creative agencies, content marketing tools are just what you need. Give your socials and website a kickstart with these tools’ latest tech and insights.